Huijskens Sassen
Communications

After a major expansion and renovation, the complex was sold. At the time, this was the largest single asset deal in our country. Meanwhile, our client is once again active on Amsterdam's Zuidas through the purchase of ABN Amro's head office. This complex is now being sustainably redeveloped so that it will have a new, sustainable future.

Square Two was founded by the Plaza Group and is the family office managing the assets of the families of Jacco and Edgar Reijtenbagh. Clemens Sassen, partner with Huijskens Sassen Communications, is both the press contact and spokesperson for Square Two.

HSC brought the sending of the summons to the attention of journalists. With success, the news is being reported worldwide with publications in leading media outlets. From the US to the UK and from the Netherlands to Singapore.

HSC has been engaged to ensure that all the company's stakeholders, internal and external, are better informed about the emission reduction measures taken. The company is now in constant dialogue with its neighbours and all other (political) stakeholders.

The added value for this client is that the news is also interpreted: we put it in the context of a social debate or an imminent legislative change. Therefore, our client can make more informed decisions.

HSC is called in to provide support. The company wants to engage with parties and prepares a proper social plan. This requires a communication strategy that addresses the concerns of various stakeholders. A few months later, the unions reach an agreement with the company. Production at the Dutch plant will partially close, but there is a social plan in place that includes ample guidance for employees to find new jobs.

As a result, BPD’s high-profile projects are often featured in regional news stories. Our agency has trained all of BPD’s senior spokespersons who give interviews on behalf of the company. We have developed a special BPD Media Handbook for everyday use.

In Holland, Blokker is a household name. This is why the media are always interested in anything even remotely related to the company. Thanks to Mirage, Blokker can still be found in the heart of Dutch shopping streets. Now, all media contacts are handled internally by the company.

As a result, the company eventually (largely) complies with the strategy change as proposed by the hedge fund.