“If you cannot communicate, you cannot lead.” Intensive preparation and training for an interview or speech is essential. Never improvise! We offer media training sessions that are always tailored to the specific needs of the client. An officer is forbidden by law to send a soldier to the battlefield unarmed. An organisation should never send its spokespersons to an interview unprepared. Training and frequent practice are essential. Our agency is there to support you.
Training & coaching
Giving a successful presentation or interview is not a talent people are born with. Some executives or politicians make interacting with the media look so easy, but it’s not. Politicians, and journalists, too, train and practice frequently to master this difficult and demanding part of their job.
As a result, BPD’s high-profile projects are often featured in regional news stories. Our agency has trained all of BPD’s senior spokespersons who give interviews on behalf of the company. We have developed a special BPD Media Handbook for everyday use.