Lotte van der Woerd
Lotte advises clients on strategic issues, using her creativity to the utmost in every case. She advises national and international clients on issue and stakeholder management, media relations, corporate & social responsibility, public affairs and intelligence. She also often keeps an overview to ensure that projects and crisis preparations proceed successfully.
Her penchant for strategic issues and reputation management was sparked during the bachelor's in communication science and the master's in corporate communication that she completed at the University of Amsterdam. For her bachelor's thesis, Lotte researched the spill over effects of news on the reputation of Dutch banks. For her master's thesis, she did similar research, but on reputations of Dutch ministries.